When it comes to promoting your business, stickers can be a uniquely effective weapon in your advertising arsenal. Whether you sell t-shirts, car components or craft beer, handing out free stickers with your products can be a great way to increase brand awareness and expand your customer base at an almost negligible cost. If your brand has enough prestige, consumers may even be willing to pay for stickers, essentially allowing customers to pay to advertise your brand.
However, printing stickers are a waste of money if they aren't attractive enough to be displayed, and establishing a unique brand aesthetic in an expanding business world can be very difficult. One way you can make your stickers stand out from the crowd is by using aluminium foil stickers, but while these distinctive stickers have many advantages, there are also some drawbacks to using them over more conventional paper or plastic stickers.
What are the advantages of promoting my business with aluminium foil stickers?
The major selling point of aluminium foil stickers is their unique and highly attractive metallic appearance. This metallic sheen doesn't just let your stickers catch the light; it also gives your stickers a sophisticated and distinctive look that can bolster the image that your company wants to put across. For example, aluminium foil stickers can make a clothing brand seem more modern and fashion-forward, while a boat builder can put across an image of sophistication and luxury.
As you'd expect, stickers made from sheets of metal are far more durable and long-lasting than conventional stickers made from laminated paper stock or PVC plastic. They are particularly resistant to UV exposure and moisture, making aluminium foils stickers ideal if your customers are likely to place your stickers in outdoor areas, such as city plazas or skate parks.
Compatible with multiple printing methods
When it comes to printing your company logo or nameplate on a blank aluminium sticker, your options are only really limited by the printing methods your sticker printing service has at their disposal. If you choose a well-established sticker printing company, your aluminium stickers can be printed, stamped or even embossed, giving your stickers unique visual flair and allowing you to match your sticker design to your brand ethos.
What are the disadvantages of promoting my business with aluminium foil stickers?
Unfortunately, the unique qualities of aluminium foils tickers come at a price, and foil stickers are likely to be more expensive than standard plastic or paper stock stickers. However, differences in price become much less pronounced if you purchase foil stickers in bulk, so aluminium foil stickers can still be a very cost-effective choice for larger companies who need thousands of stickers printed fast.
Limited colour palette
If you choose aluminium foil stickers, your colour palette choices will essentially be limited to 'light grey' and 'dark grey', which may not be the right choice for every business. Colourful logos and designs can be printed on the metallic surface of a foil sticker, but these can make your stickers busy and difficult to read, especially in bright sunlight.
To learn more, contact your local sticker printing company.